even when the message itself is pretty idiotic:

Democratic presidential candidate Barack Obama on Wednesday taunted Republican candidate John McCain for agreeing on the importance of keeping tires inflated as an energy-conservation measure after having joined the GOP in mocking the idea.

“It will be interesting to watch this debate between John McCain and John McCain,” Obama said as he campaigned in Indiana with Sen. Evan Bayh, widely considered a top-tier candidate for running mate.

When asked about the air-pressure issue during an appearance Tuesday night, McCain said: “I agree with the American Automobile Association. We should all inflate our tires.” Obama had noted that keeping tires inflated and cars tuned was endorsed by both NASCAR and AAA and should be part of any comprehensive plan to reduce reliance on imported oil.

However, McCain had spent recent days ridiculing Obama’s remarks about tire pressure, telling a motorcycle rally in Sturgis, S.D.: “My opponent doesn’t want to drill, he doesn’t want nuclear power, he wants you to inflate your tires.” The Republican National Committee, meanwhile, poked fun at the idea, sending reporters tire gauges with “Obama Energy Plan” emblazoned on the side.

his campaign staff must be ready to slit their throats. completely undercutting your message must do wonders for staff morale. i’ll bet the guy who spent long hours sourcing and distributing those tire gauges must be especially pleased.