from my yahoo! home page this morning:

City leaders have scrapped plans to do away with the Sioux Gateway Airport’s unflattering three-letter identifier — SUX — and instead have made it the centerpiece of the airport’s new marketing campaign. The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport’s new slogan, “FLY SUX.”

make lemonade out of lemons, and all. were they given any other options?

Sioux City officials petitioned the Federal Aviation Administration to change the code in 1988 and 2002. At one point, the FAA offered the city five alternatives — GWU, GYO, GYT, SGV and GAY — but airport trustees turned them down.

my god, how could you turn down “gay”? think of the glbt tourist dollars that could be coming your way. sioux city: the new p-town. key west of the extreme north.

you can’t make this stuff up if you try.